01 ABOUT ME
Whitney has been working both individually and within a creative marketing team for 15 years. She holds a Bachelor of Arts Degree in Graphic Design. In 2006, Whitney studied abroad in Europe to expand her design knowledge and to better understand the impact of design in different cultures. Her work has been featured in various magazines, retail locations, NASCAR merchandise and around the NFL field of the Carolina Panthers.
She currently works as an Associate Creative manager at the Advance Auto Parts corporate office headquartered in Raleigh, NC. In her role, Whitney assists in leading design efforts for the Retail market as well as the enterprise brand. She is currently in the process of setting up a global creative team in Taipei, Taiwan which she will help to oversee. She has a strong understanding of marketing to diverse demographics and her experience has helped build her skills with strategic thinking, conceptual marketing methods and quick problem solving. Her design abilities are highly exceptional due to her passion for creativity, innovative thinking and experience in both print and digital marketing.
Whitney also serves as a Vice Chair for the Advance Pride and Allies LGBTQ+ Team Member Network. She is very enthusiastic and self-motivated with a passion for leadership, diversity and inclusion. What motivates her is being able to inspire others. Whitney continues to work with freelance clients in her spare time. Developing brand identities and marketing strategies for local businesses and community events is her passion.
Bachelor of Arts | The Art Institute Charlotte, NC · Graphic Design
2004 - 2007
Internship at NASCAR | Harrisburg, NC · Design & Marketing
2006 - 2007
Study Abroad | L4 Institute · Berlin, Germany · Graphic Design & Photography
2006
02 PROFESSIONAL
SOFTWARE & SKILLS
TEAM LEADERSHIP
XD AND FIGMA
PHOTOSHOP
ILLUSTRATOR
INDESIGN
AFTER EFFECTS
CORP BRANDING
MARKETING STRATEGY
HTML/CMS
EMAIL MARKETING
SOCIAL MEDIA MKT
MAC & PC PLATFORMS
75%
50%
75%
75%
100%
95%
95%
95%
95%
95%
95%
95%
03 Portfolio
SAMPLES OF MY WORK
Advance Auto Parts Retail Marketing Campaign
Advance Auto Parts Retail Marketing Campaign
Advance Auto Parts Retail Marketing Campaign
Email Promo Animation – Creative Direction
Annual Report and Intro Video
Landing Page Design
App Store Design
Mobile App Launch A/B Concept Testing
Mobile App Landing Page
Mobile App Landing Page
UI Style Guide
Email Promo Animation – Creative Direction
Mobile App Advertising
Annual Report Website
YMCA Homepage Banners and Email Marketing Template
YMCA Camp Kanata Website Design (Drupal Platform)
Loyalty Program Email Personalization
Retail Email Marketing
Mobile App Promo Animation – Creative Direction
Digital Display Advertising
Sweepstakes Page (AAP, Coca-Cola 600 and Lynyrd Skynyrd)
AAP and Walmart Partnership Store Site Design
Advance Auto Parts: Pride Network Marketing
Environmental Report Brand Template
Social Media Contest Branding and Infographics
Social Media Campaign and Carousel Ad
Gift Card Designs
Advance Auto Parts Department Logo Design
Exterior Retail Store Signage
Advance Auto Parts Permanent Store Decor Refresh
Advance Auto Parts Permanent Store Decor Refresh
Advance Auto Parts Retail Marketing Campaign
Monk’s Groovy Brew Coffee Package Design
Raleigh Rescue Mission: #GoAllOutToEndIt Campaign
Out! Raleigh Pride Logo Design Concepts
Out! Raleigh Pride Logo Design Concepts
YMCA Spring Outing T-Shirt Design
YMCA Camp Kanata T-Shirt Designs
Andrea Zeh Brand Identity
Andrea Zeh Brand Identity
YMCA Printed Mailer
YMCA Printed Mailer
Event Map/Infographic
Program Infographic
Event Banner Design
04 Experience
APRIL 2021 - PRESENT
ADVANCE AUTO PARTS CORPORATE CENTER
Associate Creative Manager – Corporate Brand Marketing (Retail/Enterprise)
· Responsible for building and managing a global creative team.
· Manages external creative agencies.
· Develops solutions for our future brand architecture.
· Establishes design standards and oversees the development of brand guidelines.
· Partners with UI/UX team to improve front end technology and develop ecommerce solutions.
· Works with Creative Director to provide art direction and approvals for all customer facing creative.
· Works cross-functionally with copywriters, project managers and digital channel managers.
· Leads the planning, talent selection and art direction for week-long DIY and Retail photo shoots.
· Oversees the digital creative for our B2C ecommerce website, DIY email promotions, video content, display advertising and other omni-channel promotions.
MARCH 2018 - APRIL 2021
ADVANCE AUTO PARTS CORPORATE CENTER
Senior Designer – Visual Branding Team (Retail/Enterprise)
• Inspired a team of designers to challenge their creative and technical abilities.
• Lead creative for major corporate initiatives, brand campaigns and tentpole campaigns.
• Assisted with the planning and execution of our retail and corporate photoshoots.
• Ensured all work was aligned with our marketing strategy and reflected the Advance brand.
• Lead efforts promoting workplace equality & inclusion.
JUNE 2009 - PRESENT
WS DESIGNS/OLIVE DESIGNS –
A FREELANCE DESIGN STUDIO
Owner & Freelance Graphic Designer
• Develop print and digital marketing materials for a variety of clients around the world.
• Manage multiple ongoing projects and meet strict client deadlines.
• Create conceptual layouts for client web sites and mobile app design.
2014
McDONALD'S -
RALEIGH FRANCHISE
Sr. Graphic Designer and Marketing Specialist (Part-time)
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Designed marketing and promotional materials including interior and exterior signage, digital advertising and email marketing campaigns.
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Updated and maintained multiple company web sites and social media.
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Worked with the Management and Marketing teams to determine content, strategies, goals and objectives for each marketing piece.
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Worked closely with outside vendors on print production needs.
2013 - 2015
YMCA OF THE TRIANGLE
CORPORATE CENTER
JANUARY 2015 - NOVEMBER 2018
ADVANCE AUTO PARTS CORPORATE CENTER
Production Artist/Graphic Design – Visual Branding Team (Retail/Enterprise)
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Worked closely with vendors and other internal departments to develop concepts, design and produce print advertising for monthly Retail and DIY promotions (United States/Canada/Puerto Rico/Virgin Islands).
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Developed weekly social media promotions and assist with strategy.
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Provided creative support for digital campaigns and online flyers.
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Liaison for Online Training/Video Department.
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Developed concepts, improvements, processes, and solutions designed to yield strong collateral materials that drive the Advance brand.
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Designed creative and assist with strategy for national
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omni-channel marketing campaigns.
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Developed landing page experiences for national
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sweepstakes/vendor promotions.
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Created modules for monthly email marketing campaigns.
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Assisted contractors and provide direction for design development.
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Worked closely with copywriters to define campaign messaging.
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Directed external agency partners in the creation of digital advertising.
Production Artist (Print/Digital)
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Designed graphics for print and digital campaigns, social media contests and promotions, websites, email marketing templates, and video production.
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Followed marketing trends to help improve user experience.
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Implemented responsive email marketing campaign with a 50% open rate for new subscribers.
LET'S CHAT!
Send me a message or give me a call.
Tel: (984) 833.6177 | Garner, NC
In need of cutting-edge graphic design services? Launching a new business? Desperate for a full company rebrand? Forget those large agencies – hire a local, award-winning graphic artist, instead!