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WHITNEY
SMITH

GRAPHIC DESIGN | DIGITAL MARKETING | UX DESIGN

01 ABOUT ME

Whitney has been working both individually and within a creative marketing team for 15 years. She holds a Bachelor of Arts Degree in Graphic Design. In 2006, Whitney studied abroad in Europe to expand her design knowledge and to better understand the impact of design in different cultures. Her work has been featured in various magazines, retail locations, NASCAR merchandise and around the NFL field of the Carolina Panthers.

 

She currently works as an Associate Creative manager at the Advance Auto Parts corporate office headquartered in Raleigh, NC. In her role, Whitney assists in leading design efforts for the Retail market as well as the enterprise brand. She is currently in the process of setting up a global creative team in Taipei, Taiwan which she will help to oversee. She has a strong understanding of marketing to diverse demographics and her experience has helped build her skills with strategic thinking, conceptual marketing methods and quick problem solving. Her design abilities are highly exceptional due to her passion for creativity, innovative thinking and experience in both print and digital marketing.

 

Whitney also serves as a Vice Chair for the Advance Pride and Allies LGBTQ+ Team Member Network. She is very enthusiastic, self-motivated and has a passion for leadership. What motivates her is being able to inspire other Team Members and seeing their growth and success.

  Bachelor of Arts | The Art Institute Charlotte, NC · Graphic Design

2004 - 2007

Internship at NASCAR | Harrisburg, NC · Design & Marketing

2006 - 2007

Study Abroad |  L4 Institute · Berlin, Germany · Graphic Design & Photography

2006

 

02 PROFESSIONAL

SOFTWARE & SKILLS

TEAM LEADERSHIP

XD AND FIGMA

PHOTOSHOP

ILLUSTRATOR 

INDESIGN

AFTER EFFECTS

CORP BRANDING

MARKETING STRATEGY

HTML/CMS

EMAIL MARKETING

SOCIAL MEDIA MKT

MAC & PC PLATFORMS

75%

50%

75%

75%

100%

95%

95%

95%

95%

95%

95%

95%

 
 
 

03 Portfolio

SAMPLES OF MY WORK
PRINT ADVERTISING
PRINT ADVERTISING

Advance Auto Parts Retail Marketing Campaign

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PRINT ADVERTISING
PRINT ADVERTISING

Advance Auto Parts Retail Marketing Campaign

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PRINT ADVERTISING
PRINT ADVERTISING

Advance Auto Parts Retail Marketing Campaign

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PRINT ADVERTISING
PRINT ADVERTISING

Advance Auto Parts Retail Marketing Campaign

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DIGITAL MARKETING
DIGITAL MARKETING

Annual Report and Intro Video

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DIGITAL MARKETING
DIGITAL MARKETING

Landing Page Design

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DIGITAL MARKETING
DIGITAL MARKETING

App Store Design

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DIGITAL MARKETING
DIGITAL MARKETING

Mobile App Launch A/B Concept Testing

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DIGITAL MARKETING
DIGITAL MARKETING

Mobile App Landing Page

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DIGITAL MARKETING
DIGITAL MARKETING

Mobile App Landing Page

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USER INTERFACE
USER INTERFACE

UI Style Guide

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DIGITAL MARKETING
DIGITAL MARKETING

Mobile App Advertising

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DIGITAL MARKETING
DIGITAL MARKETING

Annual Report Website

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DIGITAL MARKETING
DIGITAL MARKETING

YMCA Homepage Banners and Email Marketing Template

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DIGITAL MARKETING
DIGITAL MARKETING

YMCA Camp Kanata Website Design (Drupal Platform)

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DIGITAL MARKETING
DIGITAL MARKETING

Loyalty Program Email Personalization

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DIGITAL MARKETING
DIGITAL MARKETING

Retail Email Marketing

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DIGITAL MARKETING
DIGITAL MARKETING

Digital Display Advertising

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DIGITAL MARKETING
DIGITAL MARKETING

Sweepstakes Page (AAP, Coca-Cola 600 and Lynyrd Skynyrd)

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DIGITAL MARKETING
DIGITAL MARKETING

AAP and Walmart Partnership Store Site Design

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PRINT MARKETING
PRINT MARKETING

Advance Auto Parts: Pride Network Marketing

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PRINT MARKETING
PRINT MARKETING

Environmental Report Brand Template

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DIGITAL MARKETING
DIGITAL MARKETING

Social Media Contest Branding and Infographics

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DIGITAL MARKETING
DIGITAL MARKETING

Social Media Campaign and Carousel Ad

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PRINT MARKETING
PRINT MARKETING

Gift Card Designs

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LOGO DESIGN
LOGO DESIGN

Advance Auto Parts Department Logo Design

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PRINT CAMPAIGN
PRINT CAMPAIGN

Exterior Retail Store Signage

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STORE DECOR
STORE DECOR

Advance Auto Parts Permanent Store Decor Refresh

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STORE DECOR
STORE DECOR

Advance Auto Parts Permanent Store Decor Refresh

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PACKAGE DESIGN
PACKAGE DESIGN

Monk’s Groovy Brew Coffee Package Design

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MERCHANDISE DESIGN
MERCHANDISE DESIGN

Raleigh Rescue Mission: #GoAllOutToEndIt Campaign

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LOGO DESIGN
LOGO DESIGN

Out! Raleigh Pride Logo Design Concepts

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LOGO DESIGN
LOGO DESIGN

Out! Raleigh Pride Logo Design Concepts

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CLOTHING DESIGN
CLOTHING DESIGN

YMCA Spring Outing T-Shirt Design

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CLOTHING DESIGN
CLOTHING DESIGN

YMCA Camp Kanata T-Shirt Designs

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BRAND IDENTITY
BRAND IDENTITY

Andrea Zeh Brand Identity

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BRAND IDENTITY
BRAND IDENTITY

Andrea Zeh Brand Identity

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PRINT MARKETING
PRINT MARKETING

YMCA Printed Mailer

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PRINT MARKETING
PRINT MARKETING

YMCA Printed Mailer

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PRINT MARKETING
PRINT MARKETING

Event Map/Infographic

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ILLUSTRATION
ILLUSTRATION

Program Infographic

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PRINT MARKETING
PRINT MARKETING

Event Banner Design

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PRINT MARKETING
PRINT MARKETING

Event Invitations

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PRINT MARKETING
PRINT MARKETING

YMCA Printed Mailer

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MERCHANDISE DESIGN
MERCHANDISE DESIGN

YMCA Camp Kanata Graphic

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04 Experience

APRIL 2021 - PRESENT

ADVANCE AUTO PARTS CORPORATE CENTER

Associate Creative Director – Corporate Brand Marketing (Retail/Enterprise)

· Responsible for building and managing a global creative team.

· Manages external creative agencies.
· Develops solutions for our future brand architecture.
· Establishes design standards and oversees the development of brand guidelines.
· Partners with UI/UX team to improve front end technology and develop ecommerce solutions.
· Works with Creative Director to provide art direction and approvals for all customer facing creative.
· Works cross-functionally with copywriters, project managers and digital channel managers.
· Leads the planning, talent selection and art direction for week-long DIY and Retail photo shoots.
· Oversees the digital creative for our B2C ecommerce website, DIY email promotions, video content, display advertising and other omni-channel promotions.

MARCH 2018 - APRIL 2021

ADVANCE AUTO PARTS CORPORATE CENTER

Senior Designer – Visual Branding Team (Retail/Enterprise)

• Inspired a team of designers to challenge their creative and technical abilities.

• Lead creative for major corporate initiatives, brand campaigns and tentpole campaigns.

• Assisted with the planning and execution of our retail and corporate photoshoots.

• Ensured all work was aligned with our marketing strategy and reflected the Advance brand.

• Lead efforts promoting workplace equality & inclusion.

NOVEMBER 2016 - MARCH 2018

JUNE 2009 - PRESENT

ADVANCE AUTO PARTS CORPORATE CENTER
OLIVE DESIGNS –
A FREELANCE DESIGN STUDIO

Owner & Freelance Graphic Designer

• Develop print and digital marketing materials for a variety of clients around the world. 
• Manage multiple ongoing projects and meet strict client deadlines.

• Create conceptual layouts for client web sites and mobile app design.

Graphic Designer – Visual Branding Team (Professional/Retail/Enterprise)

  • Designed creative and assist with strategy for national

  • omni-channel marketing campaigns.

  • Developed landing page experiences for national  

  • sweepstakes/vendor promotions.

  • Created modules for monthly email marketing campaigns.

  • Assisted contractors and provide direction for design    development.

  • Worked closely with copywriters to define campaign messaging.

  • Directed external agency partners in the creation of digital advertising.

JANUARY 2015 - NOVEMBER 2016

ADVANCE AUTO PARTS CORPORATE CENTER

Production Artist – Visual Branding Team (Retail/Enterprise)

  • Worked closely with vendors and other internal departments to develop concepts, design and produce print advertising for monthly Retail and DIY promotions (United States/Canada/Puerto Rico/Virgin Islands).

  • Developed weekly social media promotions and assist with strategy.

  • Provided creative support for digital campaigns and online flyers.

  • Liaison for Online Training/Video Department.

  • Developed concepts, improvements, processes, and solutions designed to yield strong collateral materials that drive the Advance brand.

2014

McDONALD'S -
RALEIGH FRANCHISE 

Sr. Graphic Designer and Marketing Specialist (Part-time)

  • Designed marketing and promotional materials including interior and exterior signage, digital advertising and email marketing campaigns. 

  • Updated and maintained multiple company web sites and social media.

  • Worked with the Management and Marketing teams to determine content, strategies, goals and objectives for each marketing piece. 

  • Worked closely with outside vendors on print production needs.

2013 - 2015

YMCA OF THE TRIANGLE
CORPORATE CENTER

Production Artist (Print/Digital)

  • Designed graphics for print and digital campaigns, social media contests and promotions, websites, email marketing templates, and video production.

  • Followed marketing trends to help improve user experience.

  • Implemented responsive email marketing campaign with a 50% open rate for new subscribers.

 
LET'S CHAT!

Send me a message or give me a call.

whitnee01@gmail.com

Tel: (984) 833.6177 | Raleigh, NC

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