© 2018 | Created by Whitney Smith

WHITNEY

SMITH

GRAPHIC DESIGN | DIGITAL MARKETING | UI DESIGN

01 ABOUT ME

Professional graphic designer and digital production artist providing clients and businesses with creative graphic communication services and solutions.

I have been working both individually and within a creative marketing team for 10+ years. I hold a Bachelor of Arts Degree in Graphic Design. In 2006, I had the opportunity to live and travel around Europe to study design and improve on my unique style. My work has been featured in various magazines, local shops and has been displayed on NASCAR merchandise and around the NFL field of the Carolina Panthers.

I currently work as a Sr. Designer at the Advance Auto Parts Store Support Center headquartered in Raleigh, NC. I create marketing materials for our enterprise brand as well as our Professional and Retail markets. I also serve as the SSC (Raleigh) Chapter Lead for our Advance Pride LGBTQ Team Member Network. 

2004 - 2007   The Art Institute Charlotte, NC | Bachelor of Arts · Graphic Design

2006   L4 Insitit für Digitale Kommunication Berlin, Germany | Study Abroad · Graphic Design & Photography

 

02 PROFESSIONAL

SOFTWARE & SKILLS.

INDESIGN CC

PHOTOSHOP CC

ILLUSTRATOR CC

MUSE CC

DREAMWEAVER CC

MS OFFICE

MARKETING STRATEGY

SOCIAL MEDIA

EMAIL MARKETING

HTML/CMS

MAC & PC PLATFORMS

 

03 PORTFOLIO

MY LATEST WORK.

04 Experience

MARCH 2018 - PRESENT

ADVANCE AUTO PARTS CORPORATE CENTER

JUNE 2009 - PRESENT

OLIVE DESIGNS –
A FREELANCE DESIGN STUDIO

Senior Designer - Visual Branding Team (Professional/Retail/Enterprise)

Owner & Freelance Graphic Designer

• Develop print and digital marketing materials for a variety of clients around the world. 
• Manage multiple ongoing projects and meet strict client deadlines.

Visit Online @ facebook.com/Olive2Design

NOVEMBER 2016 - MARCH 2018

ADVANCE AUTO PARTS CORPORATE CENTER

2014

McDONALD'S -
RALEIGH FRANCHISE 

JANUARY 2015 - NOVEMBER 2016

ADVANCE AUTO PARTS CORPORATE CENTER

Production Artist (Retail/DIY)

  • Worked closely with vendors and other internal departments to develop concepts, design and produce print advertising for monthly Retail and DIY promotions (United States/Canada/Puerto Rico/Virgin Islands).

  • Developed weekly social media promotions and assist with strategy.

  • Provided creative support for digital campaigns and online flyers.

  • Liaison for Online Training/Video Department.

  • Developed concepts, improvements, processes, and solutions designed to yield strong collateral materials that drive the Advance brand.

Graphic Designer - Digital Marketing (DIY/DIFM)

  • Designed creative and assist with strategy for national

  • omni-channel marketing campaigns.

  • Developed landing page experiences for national  

  • sweepstakes/vendor promotions.

  • Created modules for monthly email marketing campaigns.

  • Assisted contractors and provide direction for design    development.

  • Worked closely with copywriters to define campaign messaging.

  • Directed external agency partners in the creation of digital advertising.

2013 - 2015

YMCA OF THE TRIANGLE
CORPORATE CENTER

Production Artist (Print/Digital)

  • Designed graphics for print and digital campaigns, social media contests and promotions, websites, email marketing templates, and video production.

  • Followed marketing trends to help improve user experience.

  • Implemented responsive email marketing campaign with a 50% open rate for new subscribers.

Sr. Graphic Designer and Marketing Specialist (Part-time)

  • Designed marketing and promotional materials including interior and exterior signage, digital advertising and email marketing campaigns. 

  • Updated and maintained multiple company web sites and social media.

  • Worked with the Management and Marketing teams to determine content, strategies, goals and objectives for each marketing piece. 

  • Worked closely with outside vendors on print production needs.

 
 
 
CONTACT

Want to chat?

Send me a message or give me a call.

whitnee01@gmail.com

Tel: (984) 833.6177 | Raleigh, NC

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