WHITNEY

SMITH

GRAPHIC DESIGN | DIGITAL MARKETING | UI DESIGN

01 ABOUT ME

Whitney has been working both individually and within a creative marketing team for 15 years. She holds a Bachelor of Arts Degree in Graphic Design. In 2006, she studied abroad in Europe to expand her design knowledge and to better understand the impact of design in different cultures. Her work has been featured in various magazines, retail locations, NASCAR merchandise and around the NFL field of the Carolina Panthers.

 

She currently works as a Senior Graphic Designer at the Advance Auto Parts corporate office headquartered in Raleigh, NC. In her role, Whitney assists in leading a team of designers in creative executions for the Retail market as well as the enterprise brand. She has a strong understanding of marketing to diverse demographics and her experience has helped build her skills with strategic thinking, conceptual marketing methods and quick problem solving. Her design abilities are highly exceptional due to her passion for creativity, innovative thinking and experience in both print and digital marketing.

 

Whitney also serves as the Raleigh Chapter Lead for the Advance Pride and Allies LGBTQ+ Team Member Network. She is very enthusiastic, self-motivated and has a passion for leadership. What motivates her is being able to inspire other Team Members and seeing their growth and success. 

2004 - 2007   The Art Institute Charlotte, NC | Bachelor of Arts · Graphic Design

2006   L4 Insitit für Digitale Kommunication Berlin, Germany | Study Abroad · Graphic Design & Photography

2007 Design Internship at NASCAR

 

02 PROFESSIONAL

SOFTWARE & SKILLS

TEAM LEADERSHIP

95%

INDESIGN CC

95%

PHOTOSHOP CC

95%

ILLUSTRATOR CC

95%

MUSE CC

50%

DREAMWEAVER CC

50%

MS OFFICE

95%

MARKETING STRATEGY

85%

SOCIAL MEDIA

75%

EMAIL MARKETING

50%

HTML/CMS

35%

MAC & PC PLATFORMS

95%

 
 

03 Portfolio

SAMPLES OF MY WORK
DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts – 2018 Annual Report Site and Intro Video

PRINT MARKETING
PRINT MARKETING

Advance Auto Parts – Retail Window Sign Displays

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts –Mobile App Store Branding

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts –Mobile App Launch Marketing

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts – 2016 Annual Report Website Design

DIGITAL MARKETING
DIGITAL MARKETING

YMCA – Digital Banners and Email Marketing Template

DIGITAL MARKETING
DIGITAL MARKETING

YMCA – Camp Kanata Website Design (Drupal Platform)

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts – Monthly DIY Email Marketing

PRINT MARKETING
PRINT MARKETING

Advance Auto Parts – Environmental Sustainability Report Brand Template

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts – Garage Games, Social Media Contest/Infographic Design

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts – Social Media Campaign/Facebook Carousel Ad

PACKAGE DESIGN
PACKAGE DESIGN

Monk’s Groovy Brew Coffee – Package Design

CLOTHING DESIGN
CLOTHING DESIGN

YMCA – Spring Outing T-Shirt Design

PRINT MARKETING
PRINT MARKETING
PRINT MARKETING
PRINT MARKETING
PRINT MARKETING
PRINT MARKETING
ILLUSTRATION
ILLUSTRATION

YMCA – Event Infographic Design

PRINT MARKETING
PRINT MARKETING

YMCA – Event Banner Design

PRINT MARKETING
PRINT MARKETING

YMCA – Event Invitation

PRINT MARKETING
PRINT MARKETING
PRINT MARKETING
PRINT MARKETING

YMCA – Camp Kanata Registration Forms

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts – Holiday Cookbook Fundraiser

EVENT MARKETING
EVENT MARKETING

Advance Auto Parts –Pride Sponsorship Event Booth Display and Merchandise Design

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts – Coca-Cola 600/Lynyrd Skynyrd Sweepstakes Omni-Channel Campaign

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts – Digital Display Ad

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts –Banner Advertisements

DIGITAL MARKETING
DIGITAL MARKETING

Advance Auto Parts –Online Flyer Navigation

3D DESIGN
3D DESIGN

Event Badges/Illustration

CORPORATE BRANDING
CORPORATE BRANDING

Company Logos

CLOTHING DESIGN
CLOTHING DESIGN
MERCHANDISE DESIGN
MERCHANDISE DESIGN

Raleigh Rescue Mission – #GoAllOutToEndIt Campaign 2018

MERCHANDISE DESIGN
MERCHANDISE DESIGN

Raleigh Rescue Mission – #GoAllOutToEndIt Campaign 2018

ILLUSTRATION
ILLUSTRATION

Infographic Design

PRINT MARKETING
PRINT MARKETING

Carquest Auto Parts – Retail Window Signs

RETAIL/PRINT MARKETING
RETAIL/PRINT MARKETING

Advance Auto Parts – Retail Display Signage

RETAIL/PRINT MARKETING
RETAIL/PRINT MARKETING

Advance Auto Parts –Retail Door Cling Signage

04 Experience

APRIL 2021 - PRESENT

ADVANCE AUTO PARTS CORPORATE CENTER

Associate Creative Director – Visual Branding Team (Retail/Enterprise)

• Develop key strategies and solutions for our future brand architecture.

• Lead creative teams (locally and globally) by providing guidance and project management.

• Work closely with the Creative Director to offer digital marketing and ecommerce solutions.

• Establish and implement design standards and procedures to produce on brand results.

• Ensure all projects are meeting budgets, timelines, and requirements.

JUNE 2009 - PRESENT

OLIVE DESIGNS –
A FREELANCE DESIGN STUDIO

Owner & Freelance Graphic Designer

• Develop print and digital marketing materials for a variety of clients around the world. 
• Manage multiple ongoing projects and meet strict client deadlines.

• Create conceptual layouts for client web sites and mobile app design.

2014

McDONALD'S -
RALEIGH FRANCHISE 

Sr. Graphic Designer and Marketing Specialist (Part-time)

  • Designed marketing and promotional materials including interior and exterior signage, digital advertising and email marketing campaigns. 

  • Updated and maintained multiple company web sites and social media.

  • Worked with the Management and Marketing teams to determine content, strategies, goals and objectives for each marketing piece. 

  • Worked closely with outside vendors on print production needs.

2013 - 2015

YMCA OF THE TRIANGLE
CORPORATE CENTER

Production Artist (Print/Digital)

  • Designed graphics for print and digital campaigns, social media contests and promotions, websites, email marketing templates, and video production.

  • Followed marketing trends to help improve user experience.

  • Implemented responsive email marketing campaign with a 50% open rate for new subscribers.

JANUARY 2015 - NOVEMBER 2016

ADVANCE AUTO PARTS CORPORATE CENTER

Production Artist – Visual Branding Team (Retail/Enterprise)

  • Worked closely with vendors and other internal departments to develop concepts, design and produce print advertising for monthly Retail and DIY promotions (United States/Canada/Puerto Rico/Virgin Islands).

  • Developed weekly social media promotions and assist with strategy.

  • Provided creative support for digital campaigns and online flyers.

  • Liaison for Online Training/Video Department.

  • Developed concepts, improvements, processes, and solutions designed to yield strong collateral materials that drive the Advance brand.

MARCH 2018 - APRIL 2021

ADVANCE AUTO PARTS CORPORATE CENTER

Senior Designer – Visual Branding Team (Retail/Enterprise)

• Inspired a team of designers to challenge their creative and technical abilities.

• Lead creative for major corporate initiatives, brand campaigns and tentpole campaigns.

• Assisted with the planning and execution of our retail and corporate photoshoots.

• Ensured all work was aligned with our marketing strategy and reflected the Advance brand.

• Lead efforts promoting workplace equality & inclusion.

NOVEMBER 2016 - MARCH 2018

ADVANCE AUTO PARTS CORPORATE CENTER

Graphic Designer – Visual Branding Team (Professional/Retail/Enterprise)

  • Designed creative and assist with strategy for national

  • omni-channel marketing campaigns.

  • Developed landing page experiences for national  

  • sweepstakes/vendor promotions.

  • Created modules for monthly email marketing campaigns.

  • Assisted contractors and provide direction for design    development.

  • Worked closely with copywriters to define campaign messaging.

  • Directed external agency partners in the creation of digital advertising.

 
 
CONTACT

LET'S CHAT!

Send me a message or give me a call.

whitnee01@gmail.com

Tel: (984) 833.6177 | Raleigh, NC

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